Market Research: A Vital Part of Business
Just because your business is already up and running doesn`t mean you should stop all market research. It`s very important to know your audience at all times, especially since it could end up changing....
View ArticleLocal Internet Marketing: Narrowing Your Target Market
Local internet marketing is a unique way to reach a very targeted audience, namely, people in a specific area. A mistake that many business people make is to assume that the area has to be YOUR area....
View Article3 Reasons Small Business Podcasts are Successful
There is a move toward putting more multimedia content on websites and blogs and there is a very good reason for this. Even if you aren`t interested in doing video, small business podcasts are a great...
View ArticleIs Social The New SEO?
There’s a new trend among Internet marketers to explain social media in a way that makes it synonymous with search engine optimization. To be truthful, the lines between them are getting blurry, but...
View ArticleWhich Comes First, The Audience Or The Product?
Joe Pulizzi has a lot to say about content marketing. His recent post on Copyblogger is what he calls a “how-to-think” post, and he proposes a different approach to the subject. 5 Steps to Revising...
View ArticleDo You Trust Your Audience?
We marketers like to speak a lot of trust. We discuss how we can build trust with our audience and ways we can earn trust, foster trust, and command trust for our brand. But we don’t talk much about...
View ArticleMarket Research: A Vital Part of Business
Just because your business is already up and running doesn`t mean you should stop all market research. It`s very important to know your audience at all times, especially since it could end up changing....
View ArticleLocal Internet Marketing: Narrowing Your Target Market
Local internet marketing is a unique way to reach a very targeted audience, namely, people in a specific area. A mistake that many business people make is to assume that the area has to be YOUR area....
View Article3 Reasons Small Business Podcasts are Successful
There is a move toward putting more multimedia content on websites and blogs and there is a very good reason for this. Even if you aren`t interested in doing video, small business podcasts are a great...
View ArticleIs Social The New SEO?
There’s a new trend among Internet marketers to explain social media in a way that makes it synonymous with search engine optimization. To be truthful, the lines between them are getting blurry, but...
View ArticleWhich Comes First, The Audience Or The Product?
Joe Pulizzi has a lot to say about content marketing. His recent post on Copyblogger is what he calls a “how-to-think” post, and he proposes a different approach to the subject. 5 Steps to Revising...
View ArticleDo You Trust Your Audience?
We marketers like to speak a lot of trust. We discuss how we can build trust with our audience and ways we can earn trust, foster trust, and command trust for our brand. But we don’t talk much about...
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